Fumie is a Pakistani perfume house founded by Aftab Alam in Peshawar, built on a simple idea: fragrances should be made for how we actually live — long, warm days, big evenings, and weather that asks a lot of a scent.
We focus on perfumes that are long-lasting, carefully balanced, and easy to wear, from fresh daytime scents to deep oud for special occasions. Every fragrance is chosen for projection and longevity in Pakistan's climate, not just how it smells in the first five minutes.
Meet the founder
Aftab Alam
Founder of Fumie · MS in Artificial Intelligence student, City University, Peshawar
Read Aftab's story →Fumie at a glance
| Founded | 2022 by Aftab Alam |
|---|---|
| Based in | Peshawar, Khyber Pakhtunkhwa, Pakistan |
| Registered as | FUMIE VENTURES (SMC-PRIVATE) LIMITED |
| Fragrances | 11 available now, 4 coming soon — all original Fumie compositions |
| Format | 50ml Eau de Parfum (high concentration, built for long wear) |
| Price range | Rs 3,500 – Rs 5,000 |
| Delivery | Free across Pakistan — dispatched every Wednesday and Saturday, delivered 3–4 working days after dispatch |
| Payment | Cash on Delivery nationwide; bank transfer, Easypaisa and JazzCash also accepted |
| Returns | 14-day returns & exchanges on unopened items |
| Listed on | Fragrantica and Google Business (Peshawar) |
| Contact | WhatsApp +923190501285 · info@fumie.org |
Why shop with us
- Cash on Delivery across Pakistan
- Honest descriptions of longevity and projection
- Real support on WhatsApp before and after you buy
- Easy exchange if something isn't right
New to Fumie? Start with our longest-lasting perfumes or read the guide to Pakistani perfume brands.